Excel Add-In for YouTube

Given YouTube's potential to reach the largest percentage of the population in any marketing medium, it is one of the tools no successful online marketing campaign can do without. Then again, if you want to ensure that you are benefiting from the manifold advantages provided by this service, you need a tool that enables you to examine what your users like and share.

Excel Add-In for YouTube is a utility designed to help you retrieve valuable information from your YouTube account, data that you can use to come up with more engaging videos for your target audience.

Since this is an add-in, it goes without saying that it borrows the looks and feels of the version of Excel you are currently using. However, before you can retrieve data for your team to analyze, first you need to establish a connection to your YouTube account.

It is necessary to mention that the app employs the OAuth authentication credentials, an option that might intimidate less-experienced users. Then again, you should know that the utility comes with a comprehensive help guide you could browse and overcome this challenge.

The highlight of the app is the abundance of information that you can retrieve from YouTube and that is strictly related to the traffic, views, likes and parameters on your channel. It is necessary to mention that the information is available only as read-only.

Even so, you can retrieve useful data, such as activities, captions, channels and sections of the channels accessed, comments, categories of videos or subscriptions, for instance, all of which can help you make a general idea about the interests and preferences of your audiences.

If you would like to learn more about what your customers enjoy watching and the type of videos they share with their friends on social networks, then Excel Add-In for YouTube can help you gain more insight over this matter.