The text version does not allow the user of HTML tags. Here you can insert the link without additional coding, like in the example:
http://www.my-company.com/springseed.html
In the text version, the OpenEMM replaces the link by a reference to an AGNITAS redirect server. In the text mail which is delivered to customers, a trackable link can then be seen; to the subscriber, it appears as follows:
http://rdir.de?43124322
It depends on the email client whether the link can be clicked or whether it appears as normal text. Some clients search the mail text for http:// and format web addresses as links. Others don’t, and the recipient must copy the link text and insert it by hand into the browser’s address line.
There is, however, also a possibility of making do without the measurement, at least in the text mails, so that the links in the text version are not represented as rdir.-links. We describe this in the following section.