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Appendix A: AGNITAS-Tags

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The OpenEMM system allows you to integrate the following special AGNITAS personalization tags: these are simply entered in a template or a text module and replaced accordingly prior to mailing. This allows you to customize and personalize each single mailing using information contained in your database. Tags can help you address a recipient personally or customize part or all of your mailing according to recipients’ known fields of special interest. You should note, however, that in contrast to the normal HTML tags, these AGNITAS personalization tags do not have to be closed by an end tag: there is no bracket system as with the dynamic content tags (see chapter "Dynamic content generation"). The empty columns are intentionally left blank.

Please note: Profile fields in #-Tags can now be encrypted with the ##MD5:<FIELDNAME>## add-on.

AGNITAS tags

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[agnCUSTOMERID]

Inserts the recipient's user-id.

[agnDATE]

Inserts the current date.

Syntax: [agnDATE type="<type>" language="<lang>"]

Parameter: <type>: Enter the following values  for the format:

0 = Example: 3.4.2001

1 = Example: 04/03/2001

2 = Example: Tuesday, 3. April 2001

3 = Example: 2001-04-03

<lang>: With this optional addition you can change the language.

en stands e.g. for englisch, de for german (view ISO 639-1). The standard value is German.

Example:

[agnDATE type=2 language="de"]: Donnerstag, 28. Januar 2010

[agnDATE type=2 language="en"]: Thursday, 28. January 2010

 

 

 

 

 

 

[agnDB]

Inserts the contents from one of the fields from the Profile database.

Syntax: [agnDB column="<databasefield>"]

Parameter: <databasefield>: The name of the according profile column in the data base. (e.g. SHOE_SIZE)

Example: [agnDB column="SHOE_SIZE"]

Attention: If you want to use the field in a trackable link, write ##SHOW_SIZE##.

[agnDVALUE]

Defines the place of the corresponding agnDYN.

Syntax: [agnDVALUE name="<placeholder>"]

Parameter: <placeholder>: Enter a placeholder name of the agnDYN definition.

Example: Insert the text of module "Introduction". [agnDVALUE name="Introduction"]

[agnDYN]

Inserts a text component in a mailing.

Syntax: [agnDYN name="<placeholder>"]

Parameter: <placeholder>: Enter a placeholder name which is used for a text module.

Example: Insert module "Introduction". [agnDYN name="Einleitung"/]

[agnEMAIL]

Inserts the recipient’s e-mail address.

[agnFIRSTNAME]

Inserts the recipient’s first name.

[agnFORM]

Inserts a working link of a form. The named form must exist under Sites & Actions.

Syntax: [agnFORM name="<form_name>"]

Parameter: <form_name>: Enter the form name.

Example: Create link to opt-out site "unsubscribe". [agnFORM name="unsubscribe"/]

[agnIMAGE]

Inserts the image by that name from the mailing’s graphical components.

Syntax: [agnIMAGE name="<picture_name>"]

Parameter: <picture_name>: Enter the name of the picture (can be found under Picture components).

Attention: Don't enter the file name of the picture. Use the name you assigned in the Picture components tab.

[agnIMGLINK]

Embedding the Picture with the declared name and a link from the graphic-components of the mailing.

Syntax: [agnIMGLINK name="<picture_name>"]

Parameter: <picture_name>: Enter the name of the picture (can be found under Picture components).

Example: [agnIMGLINK name="grafik.gif"] will be the HTML code. <a href="##yourlink##"><img src="grafik.gif" border=0></a>.

Attention: The picture and the link have to be under Picture components.

[agnLABEL]

Creates a placeholder for a onelined text (e.g. headlines oder link-text) in a module of the content manager.

Syntax: [agnLABEL name="<placeholder>"]

Parameter: <placeholder>: Enter the name of the placeholder, e.g. headline.

Example: [agnLABEL name="headline"]

[agnLASTNAME]

Inserts the recipient’s last name.

[agnLINK]

Creates a placeholder for a link in a module of the content manager.

Syntax: [agnLINK name="<placeholder>"]

Parameter: <placeholder>: Enter the name of the placeholder, e.g. link.

Example: [agnLINK name="link"]

 

 

[agnPROFILE]

Inserts the link of the form profile. This form has to be created.

Syntax: [agnPROFILE]

Example: <a href="[agnPROFILE]>Profil data</a>

[agnSUBSCRIBERCOUNT]

Inserts the number of mailing recipients.

 

 

[agnTEXT]

Creates a placeholder for a multiline text in a module of the content manager.

Syntax: [agnTEXT name="<placeholdername>"]

Parameter: <flaceholdername>: Enter the  name of the placeholder, e.g. Description.

Example: [agnTEXT name="Description"]

[agnTITLE]

Inserts a complete title into the newsletter, where x is replaced by 1 or 2 to result in one of the following forms of address:

Syntax: [agnTITLE type="<type>"]

Parameter: <type>: Choose a display form, the number will be saved under forms of salutation as ID.

Example: The following default types can be chosen:

[agnTITLE type=1] produces: Dear Mrs/Mr Last Name

[agnTITLE type=2] produces: Dear Mrs/Mr Last Name

[agnTITLEFULL type=2] produces: Dear Mrs/Mr First Name Last Name

Please note: You may of course define personalized forms of address (see chapter "Forms of salutation"). You simply replace x by the ID of your chosen form of address:

[agnTITLE type=164] produces: the form of address characterized by the ID 164.

[agnTITLEFIRST]

Puts the title with first name in the newsletter.

Syntax: [agnTITLEFIRST type="<type>"]

Parameter: <type>: Chose your preferred form of salutation by naming its ID.

Example: [agnTITLEFIRST type=2] produces: Dear Stefan

[agnTITLEFULL]

Works like [agnTITLE] but uses first- and last name.

Syntax: [agnTITLEFULL type="<type>"]

Parameter: <type>: Chose your preferred form of salutation by naming its ID.

Example: [agnTITLEFULL type=1] produces: Dear  Mister Dr. Heinz Mustermann.

 

 

[agnUNSUBSCRIBE]

Inserts the link of the form unsubscribe. This form has to be created.

Syntax: [agnUNSUBSRIBE]

Example: <a href="[agnUNSUBSRIBE]">Unsubsribe</a>