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Defining actions

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In our example, the action should do the following: trigger the follow-on mailing. Proceed as follows:

1.In the navigation bar, click on the Sites & Actions and Actions button, then on the sub-menu New action. Name the action in a meaningful way, e.g. Special travel mailing. This will provide you with a unique description later. The Description can be longer, if you wish. Select Send actionbased mailing as the Type. Now click on the Save button.
2.The system now displays additional drop-down lists for the first action step. Select the required action-based mailing from the Mailing drop-down list, in our example: Event: Special travel mailing. Delaying the mailing does not make any sense in this case. You can leave the default setting No delay unchanged.
Please note: If you cannot see anything in the Mailing drop-down list, it is more than likely that you did not activate the action-based mailing in the Send mailing tab (see preceding chapter "Creating a follow-up mailing").
Fig. 8.43: Creating a new action to send out a mailing.

Fig. 8.43: Creating a new action to send out a mailing.

3.Save the new settings by clicking on the Save button. This concludes the action.