There is a total of eight entry boxes and drop-down lists where you may specify details for your e-mail template: Subject, Sender email, Reply to email, Sender full name, Reply to full name, Charset, Line feed after, Format and Measure open rate.

Fig. 3.51: Entry fields and drop-down lists for an e-mail template.
• | The Subject field takes the reference that will appear in the recipient’s e-mail heading.
Please note: It is possible to create individual subject headings using AGNITAS tags. For details see chapter "Creating customized mailings". |
• | The Sender email is the sender address of your newsletter. You should therefore enter a sensible address that actually exists. |
• | The Reply to email is the address for answers if the recipient clicks Reply in his e-mail program. You should therefore enter a sensible address that actually exists. |
• | The full name of the sender address and the reply-to address (answer address) can be different. The real name is the name displayed in the recipient's e-mail program. You can enter the differing names in the corresponding form fields under Sender full name or Reply to full name. If you only enter one name in Sender full name, this is automatically taken as the Reply to full name. |
• | The Charset drop-down list sets the character encoding within the e-mail. The default value ISO 8859-1 is suitable for all Western European languages. You need only select a different character set if you want to use other languages, like Greek or Japanese. |
• | The drop-down list Line feed after is provided as an option for the Text version of your mailing. Unlike HTML mailings, where line breaks are performed automatically, these have to be specified directly for text mailings. The default setting is a line break after 72 characters; you need not change this. |
• | The Format drop-down list selects the mail format. Text, Text and HTML and Text, HTML and Offline-HTML are the possible options. |
• | Explanation of Measure open rate: In order to be able to track how many HTML mailings were actually opened and read, a so-called “tracking pixel” is inserted into the e-mail. Whenever the newsletter is opened, the server loads the pixel and thereby registers a click.
You select whether page clicks should be counted and how. The tracking pixel will then be integrated automatically, either at the beginning or at the end of the e-mail message according to your selection. Insert at the beginning: The server registers a click as soon as the e-mail is opened. Even when the recipient closes or deletes the message immediately after having opened it and before all images were completely downloaded, a click would have been registered. Insert at the end: The server registers a click as soon as the e-mail including all images was completely downloaded. This is the conservative method. It returns slightly lower figures than a click track at the beginning of the e-mail. |
• | The two entry boxes Text version and HTML version, which are visible after a click on show template, are for entering the actual mailing template text. The two following sections "Using text modules" and "Dynamic text module" in this manual contain detailed instructions on how to formulate a template text. As for mailings, the OpenEMM makes the distinction between text and HTML versions for a template. This is why there are two entry boxes. You must nevertheless insert template text in both boxes (Text version and HTML version), since even when sending out HTML mails, the recipient also receives the text version just to make sure (technically, this is called a multipart e-mail). If your template text is created in a word processing software outside OpenEMM and then copied into the box, you should restrict yourself to ASCII characters (see chapter "Creating text and HTML modules").
Tip: If templates are changed you can preset whether changes to the template are automatically transferred to all mailings that use this template or whether only individual mailings are updated by means of the Update mailing when template is modified (preference) checkbox. |